Katie Melua (image credi: Ernest Vikne)
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Charities need to raise the price of their associations with celebrities

16 Oct 2014 | Cathy Pharoah

Charities should select celebrity patrons carefully as being associated with a public figure who turns out to have a dark side can damage the charity's reputation, warns Cathy Pharoah.

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Charities need to raise the price of their associations with celebrities

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Putting the supporter in control

The Children's Society is taking a new approach to whole supporter relationship management, which has seen it overhaul the way it manages data and delivers insight. Raj Rajukumar explains.

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