Direct mail isn’t dying - but it is changing
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Direct mail isn’t dying - but it is changing

17 Nov 2014 | Tobin Aldrich

Direct mail continues to raise more than other fundraising methods, but that doesn't mean there aren't some challenges ahead, says Tobin Aldrich.

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Direct mail isn’t dying - but it is changing

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Film of the week: Christmas is for Sharing, for the Royal British Legion

Royal British Legion has partnered with Sainsbury’s for the supermarket’s festive TV advert, Christmas is for Sharing, and will benefit from the profits of the sale of the chocolate bar featured.

Stroke Association

Eastenders actress Diane Parish teamed up with the Stroke Association for this video to raise awareness of the impact of strokes among women.

Film of the week: Imagine the world's largest sing-along by Unicef

Unicef is calling on people to record their own version of John Lennon’s ‘Imagine’ to be used in multi-lingual version of the song, and Katy Perry, Hugh Jackman and Priyanka Chopra are among those that have appeared in a video to inspire people to take part.

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