Should you be saying no to your FRS17 pension report?
7 Feb 2012
Yes and no are not the only options available when it comes to FRS17 pension reports, says David Davison.
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Campaigning and fundraising - it's so passé
I am not saying that the article on campaigning and fundraising was not interesting – it was. I particularly liked the way some of the development charities seized the opportunity of a natural disaster to talk about political solutions to poverty – very lateral! But isn’t it all a bit passé now?
I'm the kind of girl who likes to stay ahead of the curve. I think I have noticed the next big thing, and it is not integrating campaigning into your fundraising, it is integrating volunteering.
Stop right there if your immediate thoughts are of sweet old grannies stuffing envelopes for your next appeal.
I mean volunteer fundraising.
I first noticed the fact that charities were investing in recruiting volunteers when the Royal British Legion ran press recruitment ads for poppy distributors last October. Perhaps not so surprising given the massive role the Poppy Appeal plays in their fundraising.
But then I noticed that Marie Curie were advertising on the radio asking for people to help them sell daffodils.
And now the mighty CRUK are advertising their Race for Life on the TV for the second year – it must be working.
All these charities are recruiting not the traditional £3 a month donor but a volunteer fundraiser, who commits their time and effort and by doing so gets others to give cash (buying poppies/ daffodils or sponsoring them)
So maybe before we all get carried away creating campaign propositions and ‘shoving in’ as Ruderham – perhaps more concerned with protecting her integrated portfolio than overwhelming the public? – warns against, we should be looking at ways we can encourage people to give us their time, and use it to make more money for us than they could ever afford to give themselves?
Celina Ribeiro (61)
Jonathon Grapsas (30)
Michael Naidu (21)
Adrian Beney (20)
Andrew Scadding (20)
Niki May Young (17)
Jonathan Waddingham (15)
Suzie Who (15)
Vibeka Mair (14)
Andrew Chaggar (13)
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Mrs J
Campaigner
Charity
17 Feb 2010
There is enough encouragement for people to give their time. There are enough opportunities and enough promotion.
I would hate to see charities chase after volunteers in the same way that they chase after donors. Giving time is much more personal than giving money - I think people are far more motivated by internal reasons rather than 'the ask'. But if they are asked constantly, they may end up overwhelmed and not giving time at all.
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