Carrot and stick
21 May 2012
Community isn't led by government, so why wait for it to tell you what to do, protests Robert Ashton....
I write from the Institute of Fundraising National Convention coffee and refreshment area.
All about me very worthy charity workers and consultants are wandering around with their Scottish shortbread and painfully filtered coffee with calico bags declaring 'Heavenly fundraisers, we salute you'.
I would not want to stand in the way of any kind of salute, high five or back-patting - for as you would know, this type of self-congratulation is in short supply at the country's major annual fundraising convention.
But what is in even shorter supply, however, is an interest in ethics. I have just ten minutes ago left the one and only session on ethics at which I was one of just five people in the audience. Five.
Perhaps it is that fundraisers have ethics down pat, or that with two other sessions on the recession running during the timeslot interest is in bringing in the money rather than pondering the grander philosophical questions about whether it should come in. I don't quite know.
Ethics may not be quite as sexy as direct mail or community fundraising, granted - after all, what is? But with 1,700 people attending the convention, it is somewhat poignant that just four others felt it necessary to consider ethics.
Odd for a journalist to pass judgement on lack of ethics in other professions, but at least I went to the bloody session.
Ian MacQuillin
9 Jul 2009
Just because only a handful of fundraisers turned up for an ethics session doesn't imply, let alone prove, that all or even most fundraisers are not interested in ethics.
They might well have been very interested in ethics; but a lot more interested in the other sessions that were running at the same time.
I've been to a number of sessions about 'ethics' at various conferences, including IoF, IoF Scotland and IFC, among others (indeed, an ethics session at the IFC last year was full up with about 40 people present).
However, most of the 'ethics' sessions I've been to have rarely been about applied ethical questions or issues that underpin fundraising - issues such as 'ought fundraisers to use guilt to motivate giving?' (the answer to this is not self-evident); or 'when is it ethical to reject a donation?'. They've certainly never been about pure ethics, such as whether fundraisers should be quided by consequentialist or deontological ('doing the right thing') approaches. Rather they've been about best practice in decision making once the ethical issue has been decided. That's why I didn't go to the ethics session this year. Maybe I should have done.
Perhaps you could let us know what was discussed there, Celina?
Ian MacQuillin
Communications and engagement manager
Public Fundraising Regulatory Association
Mike Naidu
7 Jul 2009
The constant backslapping and praise gets very tiring after a while. I was told 4 times at the awards last night that I am amazing and do amazing things to help amazing people. No one added the caveat that I get paid a decent salary to be so amazing but there we go.
Ethics are important in fundraising. As in life, there is always the potential for breaking the rules and the boundaries for fundraising can vary greatly between different people or organisations.
But to say that a low turnout at a seminar called "Ethics, Tiresome Restriction or Project Multiplier?" is a reflection of the sector is just to easy a judgement to make. I read the blurb about the seminar, it made no sense to me. The last time I actually attended an IoF conference I was tasked with bringing back practical and tangible ideas that would improve our fundraising. Reading the blurb about the seminar, I am unable to see how this seminar would do that.
And remember, the large majority of fundraisers attending the conference are fairly junior in status. Practically they do the work and raise the money, but rarely set the "ethical tone" of the organisation. If you don't believe that there is a culture of ethics in the charity sector you need to start at the top - sector bodies, CEOs and directors of fundraising. From their leadership we will become more ethical. Whether we are insufficiently ethical at the moment is a point to debate after we (including the public) have actually defined where our ethical boundaries are.
Mike
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Rachel Beer
11 Jul 2009
Mike ;D
Mike and Ian both make some very good points. I would also venture that, particularly during a recession, most charities paying for delegates to attend the IoF National Convention would be making that investment in the hope that it will result in more effective fundraising (increased net income, better response rates and higher ROIs).
Whilst I'm not suggesting charities and fundraisers would pay any *less* attention to ethics during these challenging economic times, I would expect them to put more emphasis on ensuring they are not missing any tricks with their fundraising strategies and tactics. If I were a director of fundraising, I would feel far happier knowing my fundraisers were investing time (and the cost of their delegate pass) in sessions that would improve financial returns, and sustain funding in the long-term, than exploring ethics. I wouldn't mind betting most donors would feel similarly.
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