Should you be saying no to your FRS17 pension report?
7 Feb 2012
Yes and no are not the only options available when it comes to FRS17 pension reports, says David Davison.
Last year Amnesty International released a shocking range of short films, advertisements aired in cinemas and online, about the range of torture techniques used by American and allied authorities against terror suspects.
The unsubscribe-me.org campaign ('Stuff of Life' film below) fit with the times; Bush was in power, waterboarding wasn’t classed as torture and they needed to convince the public that the techniques constituted cruel and illegal punishment.
Now, with the Obama administration admiting waterboarding is torture, Amnesty International have released a new viral email film, Defy Them. Rather than claim victory, or suggest they were responsible for the change in American politics, the organisation has built on its campaigning, keeping it gritty but turning it positive. I won’t be a spoiler, but have a look to see how the campaigners have moved their supporters on with both the organisation and with history.
I’m often sceptical about the power of viral emails. They sadly often lack the vigour of real-life viruses. What I think Amnesty has done right here is create something that suits both the medium and the mindset of its supporters. Few people, even human rights campaigners, will be inclined to send videos of torture to all their friends and colleagues. Most, I would think, would be inspired enough to pass on this surprising – though tough – email which asks their friends to join them in stopping torture.
And if joining them involves signing up for a direct debit donation, then so be it.
Green website goes viral on Bebo and Facebook
Digital Fundraising Conference 2010
The digital possibilities are endless
7 Feb 2012
Yes and no are not the only options available when it comes to FRS17 pension reports, says David Davison.
6 Feb 2012
Robert Ashton outlines the benefits of investing in community development finance institutions.
2 Feb 2012
Allocating time appropriately between strategy and operations is, says John Tate, the key to business...
7 Feb 2012
As the sector dedicated to social justice, why are charities not making better progress at smashing the...
23 Jan 2012
Opposing the status quo is all well and good, says Robert Ashton, but much more effective if you can propose...
23 Jan 2012
Back from serving in Haiti after the devastating 2010 earthquake, Andrew Chaggar's mind is focused on...
Encanny
25 Jul 2009
uhm. i dont think so...
[Reply]