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X-Man money's on the Twitter table
Charities have been trying to sort out how to make Twitter profitable for, well, a few weeks now. But maybe they have been looking at it all wrong.
Maybe the value of Twitter isn’t in utilising the mass and instant appeal. Maybe it is in giving Hollywood stars the chance to make themselves look good – who ever said that the internet was a revolution?
Movie star Hugh Jackman will be giving $100,000 (£67,000) to a charity. Normal enough; super star actor, heart as big as the Outback, etc, etc. But, here’s the rub, the charity – or any other regular Twitterer - has to convince Wolverine of the worthiness of their cause in 140 characters or less.
Looking at Jackman’s Twitter page this morning, @realhughjackman, the Aussie star had interspersed his $100,000 offer with updates about jogging around various European cities and posts such as “those Spanish steps are a killer”.
Jackman is planning on announcing where his Twitter money is going on 24 April, so charities have still got some time to put their 140-word case forward.
But don’t underestimate how difficult 140 words can be. The actor has reportedly brought on an assistant to help update his Twitter page.
But when, as an Australian performer, you can't remember the name of the Sydney Opera House you probably need all the help you can get.
Follow us following Hugh - and other stories that matter - on Twitter @pfmagazine
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Vibeka Mair
15 Apr 2009
This is really exciting. Celebrities have started to use this to engage with fans in fun ways.
Recently, Lily Allen guided fans to a secret location where she was performing for free on her Twitter account. Shame it was in California.
Twitter is really buzzing with the news about Jackman's offer. I've seen loads of charities pass on the information to each other on Charity Finance's twitter (@charityfinance) and it was just announced this morning.
However, I still think charities and other businesses that use the site haven't yet grasped if they can turn Twitter into solid fundraising or profit-making. It it just hype?
But, it's still early days and we are still discovering the potential of Twitter. Good on Jackman. I feel sorry for the assistant who will have to sift through the replies though.....
Juile Hall
15 Apr 2009
What a great idea! I've just joined Twitter and love interacting with all my fav celebs! I've not been following Hugh but i'll add him today.
It's so Charlie and the Chocolate Factory. I wonder who will get the prize :) I'm going to think of a charity to support and give it a try.
Celina Ribeiro is the editor of Fundraising magazine and daily contributor to CivilSociety.co.uk.
Follow Celina @Celina_Ribeiro_
Celina Ribeiro (61)
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Adi
15 Apr 2009
he knows the name of the opera house. i saw him on oprah a few months ago talking about Sydney, and he said "opera house".
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