Fund management
Fund management is the professional management of various securities and assets on behalf of a charity client.
At the heart of the fund management business are the managers who invest charities’ endowments or reserves.
A fund manager should carry out an assessment of each client’s individual needs and risk profile and recommend appropriate investments to structure a portfolio.
In structuring a portfolio, a fund manger considers asset allocation – the process of deciding how an investment portfolio should be invested. This includes –
- In what type of investment (share, bonds, real estate etc.)
- In what markets (what regions and countries, how much abroad, how much in emerging markets etc.)
- In what sectors
- The proportions invested in large cap or small cap companies
It is said that asset allocation can improve both diversification and performance, through an investment spread across a wide range of markets and securities and identifying markets or sectors that are undervalued as a whole.
Fund performance is the litmus test of fund management. Institutions measure the performance of each fund under their management, and performance is also measured by external firms.
Generally speaking, it is appropriate for a fund manager to persuade its clients to assess performance over longer periods (three to five years) to smooth out very short-term fluctuations in performance and the influence of the business cycle.