Ethical investment
Ethical investment generally refers to measures taken during the investment process to avoid investments that directly or indirectly promote what are seen as negative outcomes such as arms proliferation or environmentally damaging enterprises. This negative screening is what is mostly commonly thought of as ethical investing, but it also increasingly includes shareholder activism whereby shares are taken, or retained, in a company in an attempt to influence company strategy and effect a positive change in corporate behaviour.
Where ethical investment tends to be used in the screening out of ethically questionable investments socially responsible investment is used to denote the more positive inclusion of investments that support social and environmental good.