Share

Brookes questions Funding Commission's "incredible" giving prediction

Brookes questions Funding Commission's "incredible" giving prediction
News

Brookes questions Funding Commission's "incredible" giving prediction1

Fundraising | Gareth Jones | 21 Dec 2010

The Funding Commission’s suggestion that private giving could be increased by £11.3bn via a mere £12.2m investment is “far too optimistic”, according to New Philanthropy Capital.

Writing in NPC’s blog, chief executive Martin Brookes (pictured) said that although he welcomes the suggestion of more investment in private giving and believes that a number of the report's ideas “ring true”, he doesn’t think the predicted increase is realistic.

“My anxiety is whether the ideas can possibly deliver the near £10bn increase in private giving which the report talks about. This represents more than doubling the value of charitable donations.

“According to the NCVO almanac, total spending on fundraising was £2.6bn in 2007/08. An investment of £10m is miniscule compared with this total.

“While a well-targeted investment could make a significant difference to making the £2.6bn more productive, this would imply gains to the efficiency of fundraising in excess of 100 per cent from a tiny sum of money.

“That seems too optimistic. The report does not make such an increase in private giving a prediction, but it uses language suggesting it is possible. I doubt it.”

Brookes first raised his doubts when he contacted Civil Society’s finance Twitter feed, asking whether the report offers any evidence for the claim and saying that based on our news story: “I see only 'aspiration' & supposition”.

He later added: “Calculations look incredible to me”.

“No illusions”

In response, Funding Commission chair Fiona Ellis said the group was “under no illusions that the report makes some ambitious recommendations”.

She added: The investment in the Better Asking Campaign is a small amount, but it is not intended that it will raise the whole additional sum by itself, nor is the increase in funding supposed to come in the first years of the investment. 

“Demographic changes, technical developments and the efforts of existing fundraisers are part of the picture too. 

“£10m judiciously spent on increasing skills, getting trustees more engaged in fundraising strategy and helping charities engage much more appropriately with high net-worth donors, for example, should show leverage continually over the next ten years.”
 

Simon Hebditch
22 Dec 2010

A number of the recommendations of the Funding Commission are welcome but I have to agree with Martin Brookes that the suggested potential growth in charitable giving is over ambitious. I was heavily involved in the last effort to raise the plateau of giving through the Giving Campaign from 2001 to 2004. A first class team and Treasury investment of £3m did not, in the end, lead to a major, sustainable improvement in private philanthropy. A temporary spike, yes, but not a new level of giving.

Of course, that doesn't mean that a new attempt should be made. We have to find new sources of funding to make up for the public spending largesse which is coming to an end.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

Oxfam GB appoints new director to grow major donor fundraising

22 May 2015

Oxfam GB has appointed a new director in a bid to grow income from what it called “high value” partnerships....

DEC appeal raises £65m in under a month for Nepal quake

22 May 2015

The Disasters Emergency Committee’s Nepal Earthquake Appeal has raised £65m since it opened for donations...

Olive Cooke investigation ‘likely to lead to tighter rules on direct mail and telephone fundraising’

21 May 2015

The Fundraising Standards Board will investigate how charities share lists of donors and whether opt-out...

Think carefully before changing your name, says free guide to rebranding

22 May 2015

Charities considering changing their name must first find out exactly what their staff, beneficiaries...

Homeless shelter investigated over ‘significant private benefit’ payments

22 May 2015

The Charity Commission has opened a statutory inquiry into a Bristol-based shelter after concerns were...

Clic Sargent chief executive to retire at the end of the year

21 May 2015

Clic Sargent chief executive Lorraine Clifton, has announced that she will retire at the end of the year...

Marie Curie grows visitor time and donor numbers online by a quarter after digital relaunch

22 May 2015

Marie Curie set out to improve its use of digital after realising that it was “limiting its future”...

Amnesty trials virtual reality headsets for street fundraisers

21 May 2015

Amnesty International UK has given street fundraisers virtual reality headsets so they can show the public...

Review programme launched to help charity sector embrace digital technology

20 May 2015

A review programme has been launched by think tank NPC to assess how to improve access to digital technology...

Join the discussion

 Twitter button

@CSFinance