Share

Acevo to launch 'transparency manifesto'

Acevo to launch 'transparency manifesto'
News

Acevo to launch 'transparency manifesto'

Finance | Gareth Jones | 11 Aug 2009

Acevo’s Impact Coalition is to launch a ‘transparency manifesto’, outlining how charities should explain their activities to the public, and will urge the Coalition's 240 members to sign.

Speaking to Charity News Alert, Acevo chief executive Stephen Bubb added that charity leaders should do “some serious talking” about a joint awareness campaign for the sector as a whole.

“We need to be clearer about explaining what we do, that we do have overheads as charities, and we’re pretty poor as a sector in explaining the difference we make.

“We have to say ‘yes, we will spend 12.5 p in the pound on salaries, we have bills in our offices to pay, but we will also give £7-9 of value’.

“We have a very good story to tell; we can be a bit shy of trumpeting that we employ more than the banks, that we earn more than we’re given, and we shouldn’t be scared to say these things.”

Bubb argued that charities could learn from the example of employment charity Tomorrow’s People, which hired Oxford Economic Forecasting to study its impact, adding: “As a sector we need to agree ways of measuring social impact, because there are different ways of doing it and no one has really agreed on the best way.”

Public unawareness

The manifesto plan comes following the publication of research conducted for Acevo by YouGov, which included the following findings:

  • Nearly half of the public think there are less than 70,000 registered charities in England and Wales, while only 16 per cent identified the right ballpark figure of over 170,000;
  • More than three-quarters were unable to correctly identify the right bracket of the number of people working in the charity sector as between 500,000 and 750,000;
  • Only one-fifth of respondents came close to guessing the correct proportion of income that charities spend on overheads, namely 12.5 per cent, while 61 per cent thought it was more than 20;
  • More than half estimated that the total annual income for charities was less than £20bn compared to the true figure of more than £30bn;
  • Only 16 per cent were in the right ballpark on the average income charities receive from government as government grants, income and loans, £11.5bn;
  • 22 per cent thought the Equalities and Human Rights Commission is a charity, when it is in fact a public body;
  • Less than a fifth correctly identified Eton College as a charity and only 14 per cent rightly identified Oxford University as a charity.

Comments

[Cancel] | Reply to:

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Free eNews

HMRC doubles scrutiny of charity gift aid claims following Cup Trust

22 Apr 2014

HM Revenue & Customs more than doubled the number of investigations into claims for gift aid in the...

Donations to foodbank appeal surge after critical Mail article

22 Apr 2014

The Trussell Trust’s Easter Appeal raised more than £50,000 in two days after a backlash on social...

2014 London Marathon on track to beat the £53m raised last year

18 Apr 2014

The 2014 London Marathon is on track to raise more than £53m for good causes and break the Guinness World...

Shawcross terror warning in national press

22 Apr 2014

Terrorist abuse of charities is “potentially the most deadly” problem the Charity Commission faces,...

Husband and wife jailed for three years for charity theft

22 Apr 2014

The former chair of Lincoln and District Mencap and his wife have both been jailed for fraud and theft...

Paula Sussex to be the next Charity Commission chief executive

17 Apr 2014

Paula Sussex, senior vice president, public sector of CGI, has been appointed the new chief executive...

'Technology can offer charities more than just online donations'

10 Apr 2014

Charities are focusing too much on using digital tools for fundraising instead of how technology can be...

Amnesty calls for 'full and frank disclosure' on alleged US surveillance

9 Apr 2014

Amnesty International has warned that alleged mass surveillance by the American intelligence agency NSA...

Virgin Money Giving launches app following year of growth

1 Apr 2014

Virgin Money Giving has launched an app for users after reporting that 30 per cent of traffic to its platform...

Join the discussion

 Twitter button

@CSFinance