New public brand for Capacitybuilders

Finance | Tania Mason | 25 Nov 2008

Capacitybuilders is preparing to bring together information about all of its programmes and resources under one new public-facing brand called Improving Support.

The organisation has commissioned Brava Design, a social enterprise web-design agency that is part of the Mando Group, to build a £100,000 website that will eventually house details of all Capacitybuilders' external work as well as offering social networking.

www.improvingsupport.org.uk already provides information on Capacitybuilders' national support services programme and an archive of all the work done by the ChangeUp hubs in their three years of existence.

But an expansion next year will add details of all other funding streams too, plus a social networking function to encourage peer support, sharing of learning and best practice, and enable people to find other organisations with similar priorities.

It will also signpost visitors to a range of complementary support services available in the sector, and ‘join up' certain Capacitybuilders programmes with external funding streams, such as the Big Lottery Fund's BASIS programme.

The new website is being built now and will launch properly at the start of the next financial year, in April 2009.

Steering clear of jargon

Capacitybuilders spokeswoman Jane Fewkes (pictured) said the Improving Support banner was an attempt to make Capacitybuilders' work more user-friendly by steering clear of jargon like ‘national support services', and to make it more visible to the sector.

The website will be augmented by a magazine of the same name, though Capacitybuilders plans to see how well the first issue is received before committing to further editions. The launch issue will be published in the new year, with collaboration as its theme.

New chief joins next month

New chief executive Matt Leach is to join on 8 December to lead a 37-strong team, half of whom has been recruited since the summer.

Last week, Capacitybuilders launched a £5m Capital Grants programme to develop local ‘resource centres' for the voluntary sector. These centres will help sector organisatons who are interested in collaborating and sharing back office functions.

Directory: Capacitybuilders
Who's Who: Tania Mason

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