Charities in Twitter storm over balloon releases
24 May 2012
Charities are being urged to abandon balloon releases in a Twitter a campaign.
The code of charity retailing has been launched by the Association of Charity Shops (ACS) to promote good practice in charity retailing and to maintain public confidence in charity shops.
The code has been developed specifically for charities that run shops, and its aims include promoting high standards and increasing support for and donations to charity shops. It is intended that it will help maintain public confidence in charity shops as a valuable form of charity fundraising by addressing the long-standing problem of organisations portraying themselves as charities and collecting goods from households using collection sacks and leaflets that cleverly mimic the look of legitimate charitable collections. By identifying legitimate charity shops, it is hoped that it will be easier to highlight these bogus collectors.
Initially, compliance will be voluntary for members of the ACS and some charities may need additional training and support before they can comply. It is intended, however, that the code will become mandatory for all members.
24 May 2012
Charities are being urged to abandon balloon releases in a Twitter a campaign.
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