New code on transparent fundraising

Finance | 1 Nov 2005

The Institute of Fundraising has announced the development of a new Code of Fundraising Practice, outlining best practice guidance on accountability and transparency in fundraising. The Code is a key part of the Institute's contribution to the ImpACT Coalition, the new sector-wide campaign to increase trust and confidence in charities.

It will cover how to communicate information about the purpose and benefits of fundraising to donors, funders, beneficiaries and the general public, how to comply with relevant finance and reporting initiatives and regulations to enhance donor and public understanding, and how to be transparent in fundraising and reporting materials about the investment organisations make in fundraising.

ImpACT chair, Alan Gosschalk, fundraising director of Shelter, commented: "We need to work together to give supporters the facts about how charities work, to explain the different methods of fundraising and why charities need to invest in increasing their fundraising capacity. These new guidelines are a critical step forward in giving fundraisers real, practical support in ensuring that their organisation is as transparent as possible."

Directory: Impact | Institute of Fundraising | Shelter
Who's Who: Alan Gosschalk

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