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While you're here, why not look at some examples of charities' great 404 pages.
PDSA
PDSA has nailed the combination of apologising, directing people somewhere helpful, and leaving visitors with a smile.
Battersea Dogs and Cats Home
In the same vein as the PDSA, Battersea has made good use of its furry friends. It’s also a nice touch to highlight how many animals it currently has who need a home.
WWF
Hopefully finding stuff on the WWF website isn’t normally as difficult trekking through a blizzard – but it’s a nice touch to acknowledge that there have been some changes to a website recently which could explain broken links.
Natural History Museum
If the Natural History Museum couldn’t describe content ‘extinct’ then who could?
National Trust
The National Trust has combined some excellent pun action with a stunning photo.
Mencap
Charities often describe their staff as superheroes and at Mencap that extends to the 404 page.
Prince’s Trust
Perhaps referencing the Jay-Z song ‘99 problems’, the Prince’s Trust uses its page to encourage young people to ask for support.
Missing People
Missing People has used its page to highlight a missing person, which seems appropriate.
Anthony Nolan
With an amusing cartoon Anthony Nolan reminds visitors that its purpose is to find people bone marrow matches.
Cats Protection
Maybe Cats Protection could consider replacing all the zeros on its site with this adorable face?