0915 | Coffee & registration |
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0945 | Chair’s welcome and opening comments |
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0950 | Creating a long term digital strategy for online communications - Winning over internal stakeholders
- How to tackle integrating online channels into the more traditional communication strategy from the start
- Where should the responsibility lie – marketing, communications, new media?
- Being clear of your charity’s objectives
Emma Healey
director of operations
Beat |
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1030 | A success story of integrating an off-line and on-line fundraising/marketing campaign - Integrating digital communications into your existing campaigns
- Ensuring that digital initiatives are incorporated right from the outset, instead of being a tag-on at the end
- What are the opportunities that you can reap from digital and from having an integrated approach
- Building an integrated user journey to create the best user experience
Eva Lake
digital marketing manager
MacMillan Cancer Support |
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1110 | Networking coffee break |
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Return on investment in today's climate |
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1130 | Panel discussion Is the investment in digital communication worth the financial return in terms of donations and increasing your organisation’s reach - Which channels are the most financially draining on a budget and which are the most cost effective?
- Prioritising investment, depending on your objectives
- Optimising your current digital campaigns in today’s budget restricted environment
- Reducing costs but still retaining the same impact
- Measuring the results
Sam Davies
event manager
The Gorilla Organization
&
Clare Horwood
head of individual giving
I CAN |
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1210 | Engaging more effectively with your supporters through email marketing and analytics - Choosing an email marketing system
- Knowing your audience
- Analysing your success
- Building an email marketing solution for your organisation
Natalie Sanchez
website manager
Alzheimer's Society
&
Tom Hubbard-Green
e-marketing executive
Alzheimer's Society |
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1250 | Lunch |
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Targeting and engaging on-line communities through social networking |
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1350 | Developing innovative on-line fundraising initiatives and linking into social networks - Making a case for digital fundraising
- Having more than just a social presence - engagement is the focus
- Diabetes UK Challenge site - Why it was important and the results
- Developing successful campaigns through Facebook and twitter
- The power of viral to a successful initiative
Graeme Manuel
digital media manager
Diabetes UK
&
Jeremy Davis
commercial director
Chameleon Net |
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1430 | Launching a digital marketing and PR campaign and getting to grips with how it all comes together • How to create maximum impact by mixing traditional and new media
• Reaching out to key online influencers and creating digital partnerships
• Generating, monitoring and responding to online conversations Oliver Drackford
marketing manager
YouthNet
&
Katy Miller
media & PR officer
YouthNet |
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1510 | Networking coffee break |
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1530 | Unlocking the cash value of tweeting: how to get your brand’s marketing message out to thousands of users - Tapping into this social media phenomenon – how did Dogs Trust decide to embark on its Twitter strategy?
- Understanding your target audience – insights into the demographics of this social network
- Supporting community fundraising
- Ensuring you are relevant and engaging within the 140 character limit
- How much time and resources should you be devoting to Twitter
- Can you measure the tangible results of this social network or are you just building a loyal supporter base?
- Other digital in-roads and initiatives Dogs Trust is pursuing
Laurier Nicas
digital marketing officer
Dogs Trust |
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1610 | Transit time into final plenary |
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1615 | Final Plenary Creating an innovation infrastructure and embrace the web to ensure the success of your charity You will learn the very latest, proven world-class ways to embed innovation into all that you do – off and online. These proven, practical and powerful “how-to's” can be applied very quickly, at minimal cost, and will take you and your team to new levels of success. Having built a company using innovation, social networks and information marketing, very fast, David now advises organisations around the world on exactly how to do the same. This session will be interactive, relevant to the opportunities and challenges of the charity world, action provoking not thought provoking. David will share with you exactly how to: - Unlock new ideas in your team (the seven best, exact ways to do this
- Ensure that innovative ideas actually happen (and not just talked about)
- Prove the financial benefit of new ideas
- Use social networks to the right level, in the most effective ways – by everyone in your organisation
- Be at the heart of your organisation by taking the automatic lead in these areas (no matter how many other self-proclaimed “experts” there are
- Remove the jargon, mystery and hype – making the complex so very simple
- Know where to begin, from wherever you are right now, to achieve very fast results
David Taylor
The Naked Leader |
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1655 | Chair's closing remarks |
