Charity Technology Conference 2012 (#charitytech)

Charity Technology Conference 2012

Charity Technology Conference 2012 (#charitytech)

Events | 19 Nov 2012

Click to book

The Charity Technology Conference has now SOLD OUT. But don't worry, you can still get hold of all the presentations from the day with our non-attending delegate ticket - just £195 for charities.

Buy that here or phone 020 7819 1208

If you are a supplier and missed the opportunity to book an exhibition stand, then why not sponsor our drinks reception? Call Gordon on 020 7819 1228 or email him here.

The full programme is available here.

You can also download the programme here.



Registration & coffee


Chair’s Welcome
David Clayden, non-executive director, Socitm


SESSION 1: Value for money in the cloud era

Roger Camrass is a respected international business leader whose experience includes time with NSPCC, Fujitsu, Barclays, Coca-Cola, Unilever and ESADE business school in Spain. In this opening keynote he provides his vision for how charities can acheive better returns for their technology spend, with a special focus on what the cloud can deliver, the security issues that come with it, and the schism between consumers' willingness and organisations' reluctance to adopt it.

Roger Camrass, author, consultant and futurist


SESSION 2: Unlock your data - optimising marketing and fundraising to make every penny count

Colin Shearer, a leading voice at IBM, shares his secrets behind using your data to market and fundraise more eff ectively. Blending theory with examples of what's really working on the ground, Colin looks at how data can improve decision-making, predict likely donors and donation amounts, determine the optimal engagement channels and ultimately improve response rates.

Colin Shearer, worldwide industry solutions leader, SPSS predictive analytics, IBM




Fundraising and marketing

Managing technology

Leadership & organisation


SESSION 3A. Social media

How did Breast Cancer Care get 55 per cent of their staff using Twitter for work in just 18 months? This session will answer that, and outline the simple steps required to embed social media in your organisation via an integrated digital engagement strategy.

Bertie Bosredon, independent consultant and former head of new media at Breast Cancer Care

SESSION 3B: Supplier management

This presentation will showcase how appropriate best-practice supplier management has helped the National Trust to create an environment in which to maximise their supplier relationships, services and costs. It will share how a collaborative approach can help to build internal capability and mature the core supplier management disciplines and associated processes.

Lauren Tennant, head of service delivery (supplier management), National Trust

Clive White, chief operating officer, Leading Resolutions

SESSION 3C: ICT governance

Last year Friends of the Elderly began to implement a more formal governance structure for ICT to help align technology projects with the charity’s goals. This session will look at how this challenge has been taken up by the charity’s trustees, the questions that have been faced, and those that are still to be met.

Rui Domingues, director of finance & ICT, Friends of the Elderly


SESSION 4A: Engaging with donors in a mobile market - A British Red Cross Case Study

Learn how British Red Cross is using a mobile optimised website to engage with users and drive donations and service use. British Red Cross aim to be digital by default and had seen a significant growth in mobile users visiting their website. So Eduserv worked with British Red Cross to optimise its website and improve key user journeys for mobile users. Also, discover how the mobile pages are maintained using Sitecore content management system and how its website automatically adjusts to the device being used to access it.

Felicity Pointer, web officer, British Red Cross

David Peel, web developer, Eduserv

John Simcock, charity client director, Eduserv

SESSION 4B: Shared services

The shared services model involves the use of IT systems to allow teams within an organisation to share common resources and processes, thereby preventing duplication. Drawing on her experience at HM Prisons, where £40m was saved in two years, Dana Morris will explore the positives and negatives of this model and how it can be applied to civil society organisations.

Dana Morris, director, Dearborn Consulting

SESSION 4C: 2012 legal update

A summary of the key legal developments which impact on charities use of technology, including the latest on privacy and cookies and major judgements relevant to outsourcing and procurement.

David Copping, senior associate, Farrer & Co

Helen Mulligan, associate, Farrer & Co




SESSION 5A: 'Enabling functions' vs business – who should lead your CRM?

This session will review the roles of those driving the need for CRM and those who will actually be supporting, implementing & reconciling against it. Who should lead, who takes responsibility and who pays will all be addressed as the BHF’s CRM expert talks about their experiences of implementing a new system.

Ciara Bosworth, head of OneCRM, British Heart Foundation

SESSION 5B: Jumping into the cloud

Cloud computing has now been around for a number of years and has established some clear operational and financial benefits. However, simply ‘migrating to the cloud’ invariably leads to disaster without effective planning.

Join Simon as he highlights areas for thought when considering the cloud and shares insider knowledge from an established cloud provider on how to successfully negotiate contracts.

Simon Ratcliffe, consultant, Advanced 365

Fighting Project Creep: How to avoid costly failure

This session considers why many software projects fail... so you can avoid making the same mistakes.

Thomas Coles, managing director, MSM Software

SESSION 5C: Creating a service culture in your organisation

Technology should be an enabler of service delivery rather than just a matter of hardware and software. If it's not seen that way in your organisation, how do you go about transforming that perception? This session will draw upon a full business change transformation programme that is currently underway at Choice Support, taking in technologies such as SharePoint, ERP and CRM.

Arvinder Bhachoo, chief technology officer, Choice Support


SESSION 6A: Integrating your CRM and your online presence

With most charities trying to pull supporter and donor data into their CRM from a variety of online sources, what integration options are out there to help you find that holy grail - a true 360 degree view of your supporters?

Martin Campbell, strategy and innovation director, Blackbaud Europe

SESSION 6B: Innovation doesn’t need a big budget

Drawing on the experience of public service delivery consortium 3SC, this presentation will illustrate innovations that can save money, outline how to create the structures and culture required to foster innovation within your organisation, and how to do all that without breaking the bank.

Eoin Heffernan, operations director, 3SC

Mark Kemp, director, Gallery Partnership

SESSION 6C: Influencing the board and corporate politics

How can you increase the impact and influence of technology on your organisation's board? There is no single formula for success; each situation will be unique. During this session you will find out why the 'classical IT style' fails to engage; how to enhance your own influencing prowess; what it takes to become politically astute; and how to enhance your reputation.

Dr Robina Chatham, visiting fellow, Cranfield School of Management




SESSION 7: Leadership and management

Are you comfortable with your role as a leader of technology and relish the challenges of working with staff , trustees and volunteers, or is your default style an attempt to ‘command and control’? This session explores some of the latest thinking about outstanding leadership, communication and motivation.

Denise Fellows, director and CEO of consultancy and talent development, Cass Centre for Charity Effectiveness


Chair’s closing observations