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0915 | Registration & coffee |
0945 | Chair's welcome Celina Ribeiro |
0950 | Don’t be fooled by digital fundraising: Bad habits, old truths and the next big thing Charities need to stop making the same mistakes in their digital fundraising. Fundraising from the internet involves long-term commitment, communication, hard work and an understanding of who will do what for you and when. Amanda Rose discusses what she has learned from developing Twitter’s most successful fundraising phenomenon to date and what fundraisers need to keep an eye out for in the future. Amanda Rose |
1030 | Can an avatar fundraise? Hundreds of thousands of participants via the virtual world Beatbullying’s award-winning ‘Big March’ campaign saw hundreds of thousands of people take their avatars on a virtual march to lobby the government on bullying (and raise money while doing it.) Charles Bosher describes how the virtual event leveraged corporate support as well as thousands of participants to work with the charity in a great piece of innovative, integrated fundraising. Charles Bosher |
1110 | Break |
| 1140 | How SMS fundraising is working today 2011 has seen a step-change in the number of charities using SMS for donations and the value it is bringing in. Elizabeth Kessick shares with us fresh research on SMS, and will be joined by charities to discuss their own experiences. Elizabeth Kessick Dawn Curnyn |
1220 | Facebook and Twitter: Turning kudos into cash It’s all very well to have a popular Twitter feed, but without a strategic outlook to social networking you could be wasting your time. Bertie Bosredon explains how Breast Cancer Care got organisation-wide buy-in for social networking and is using it to support events, engage corporate sponsors and celebrity supporters – all of which means Twitter and Facebook are actually raising money. Bertie Bosredon |
1300 | Lunch |
1420 | Smarten up: The power of smartphone technology for fundraising Breakthrough Breast Cancer experimented with cutting-edge smartphone check-in technology to get corporate partner M&S’s customers donating to its cause. Teresa Critien talks about what the charity has learned from the test and how others can engage with this nascent technology. David Barker |
1440 | Optimising websites for fundraising, not just information overload Is your website just there because you have to have an online presence, or is it really working for your fundraising? Rachel Beer discusses the key principles of website optimisation to make sure that you’re getting donations as well as page views. And Adrian Cockle talks us through WWF’s experiences of web optimisation for fundraising, including the methodologies they used and what they learned. Rachel Beer Adrian Cockle |
1520 | Break |
1540 | Are apps worth anything to fundraisers? Apps are all very well and quirky, but what use are they to charities? DePaul and Battersea Dogs & Cats Home, the owners of some of the charity world’s most popular and successful iPhone apps, including iHobo, discuss their experiences and debate whether any real money can be raised via the mechanism. Tim Harford James Gadsby-Peet |
1620 | The MAD Future Fundraising Debate – What will the web look like in 2015? Roll on nearly 4 years and where will we be? Our panel of experts close the day with a debate on the near future of mobile and digital and what it means for fundraisers. Abby Pond muses on the mobile web and what web portability might mean; Steve Bridger describes how charities can engage with a world where donors can bypass them and give directly to beneficiaries; Simon Painter illustrates how fundraisers can cut through an internet that is becoming increasingly privatised; and Nick Aldridge ponders what’s on the horizon for e-commerce and how digital fundraising can catch up with the commercial sphere. Abby Pond, sales and strategy manager, Fat Beehive |
1700 | Chair's close |
