PF November 2009 e-news
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20 November 2009


Welcome to Professional Fundraising's new online look. Civil Society Fundraising has replaced the Professional Fundraising website and links up with our sister publications. Have a browse around the site and let us know what you think.
 
The new site still has the same great stories as the old one, with special features this month on new major donor fundraising techniques, outsourcing for small charities, and the lawyers who defeated the RSPCA in a contested legacy battle explain why they won and how charities should decide when to contest a will.
 
And look out next week for the winners of our calendar competitions. We've had some cracking entries!
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Newspapers announce Christmas appeal charity partners

The Financial Times has announced Room to Read as its Christmas appeal charity partner, as newspapers kick off their holiday fundraising drives.
Ryanair calendar

Ryanair and KIDS attract criticism over charity calendar

Ryanair's charity calendar has sold thousands of copies within five days despite coming under attack from women's rights advocates.
John Trampleasure

RNID fundraising restructure 'sparked by top departure'
 
The RNID decided to merge its fundraising and advocacy departments only after its fundraising director announced he was leaving, frustrated by the slow progress of integration.

Blogs
  
 
There is nothing wrong with tapping in to donors' superficial motives to get the greatest fundraising return, says Vibeka Mair.

 
Shrewd cardigan: the Oxford researcher who wants to change giving
 
A campaign by an Oxford Uni boffin challenges ideas of how much people can give, and also to where it should be given. Celina Ribeiro says that the idea is not as fluffy as it seems
 
 
The definition of 'charity' is being challenged as traditional boundaries are broken down in primary care trusts, writes Dan Fletcher.
 
 

 
Features

Donor circles, a new angle
 
Donor circles have been floating around a few US organisations for more than a decade, but can the major donor fundraising technique gain traction in the UK? Celina Ribeiro investigates the mechanism
 
 
Inflation may seem like a thing of the past, but chances are it could return with a vengeance - and fundraisers should be prepared, says Karl Wilding
 

 
The three metrics most charities use to measure campaign results don't paint a true picture of success, says Jonathon Grapsas. Fundraisers need to re-think how they use their data.



Case Studies

Word up! I CAN's Adopt A Word campaign
 
I CAN's innovative Adopt a Word virtual gift campaign got Stephen Fry's support which sparked an avalanche of donations and showed the huge potential of social media fundraising, explains the Clare Horwood.
 
 
Macmillan unlocked a whole new network of support for its World's Biggest Coffee Morning event in the online knitting community. 
More features

Beware the devil in the detail: don't be afraid to question grant terms and conditions
 
Charities have every right to question and challenge grant terms and conditions. Jay Kennedy how to get the best deal.
 
 
Managing attrition has never been more important, and research from the commercial world could help charities retain their supporters.

Justgiving

Events
 
21 April 2010
 
 
8-9 March 2010


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Jobs   
Policy & Resources Manager
Salary: £27,000
Location: South East England
Employer: Grandparents' Association

Finance Assistant
Salary: £21,700

Location: London
Employer: Changing Faces

Director of Operations
Salary: £48,054
Location: London
Employer: Conciliation Resources
Salary: Voluntary
Location: London
Employer: Breast Cancer UK

Trustee
Salary: Voluntary
Location: London
Employer: Great Ormond Street Hospital Children's Charity
Civil Society eNews Contacts

Tania Mason, editor, 020 7819 1214,
tania.mason@civilsociety.co.uk

Phil Bishop, online advertising, 020 7819 1215,
phil.bishop@civilsociety.co.uk