Diabetes UK

Diabetes UK

Charity Awards

Raising awareness of the dangers of diabetes

Some 850,000 people in the UK have diabetes and do not know it, yet if left untreated it can lead to fatal complications such as heart disease, stroke and kidney disease. Furthermore, diabetes costs the NHS £1m every hour. Raising awareness therefore plays a key part in Diabetes UK’s work, and the charity is recognised here for the success of the Measure Up Roadshow in 2009/2010.

The charity had determined from past experience and research that roadshows were the best way to spread the message and reach the communities most in need. To be specifically targeted were black, Asian and minority ethnic communities (BAME), as they tend to have a higher prevalence of diabetes and are harder to reach with healthcare messages.

With funding of £1m from the HBOS Foundation, the charity implemented new diabetes risk assessments, increased the number of shows it was running from a maximum of 20 a year to a maximum of 110, purchased three mobile exhibition units, brought the logistics and event management aspects in-house, delegated the day-to-day running of the shows to regional and national offices and made extensive use of volunteers.

The project was a great success. It saw 189 hard-to-reach locations visited for an average of two days a year each; 15,168 diabetes risk assessments carried out; 7,011 people referred to their GP for further information; 148,271 pieces of information distributed and 400 press articles written. Meanwhile, 20 per cent of those assessed were from BAME communities, higher than the proportion of BAME individuals in the UK population.

Mrs Olivia Steed-Mundin
Roadshow manager
Diabetes UK
10 Parkway
London
NW1 7AA
Tel: 0207 424 1167
Olivia.steed-mundin@diabetes.org.uk
Reg. charity no: 215199

Directory: Diabetes UK

Comments

[Cancel] | Reply to:

Name *

Email *

Organisation

Job Title

Comments *

Verification *

* Please read our Community Standards

Close »

Community Standards

The civilsociety.co.uk community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

Robust but respectful debate
Strongly held opinions
Intelligent relevant discussion
The sharing of relevant experiences
New participants

We will not publish:

Rude, threatening, offensive, obscene or abusive language, or links to such material
Links to commercial organisations or spam postings. The comments board is not an advertising platform
The posting of contact details for yourself or others
Comments intended for malicious purpose or mindless abuse
Comments purporting to be from another person or organisation under false pretences
Gratuitous criticism, commentary or self-promotion
Any material which breaches copyright or privacy laws, or could be considered libellous
The use of the comments board for the pursuit or extension of personal disputes

Be aware:

Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
Comments left by others may not be accurate, do not rely on them as fact
You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear

Please:

Enjoy the opportunity to express your opinion and respect the right of others to express theirs
Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.