To whet the appetite of prospective entrants, we look here at the work of the Halo Trust, Overall Winner...
Moving forward with impact measurement
12 Feb 2012
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'Making technology safe'
The judges recognised the ‘huge impact in publicity and awareness terms’ that Barnardo’s’ Just One Click initiative has generated. When it published a report in 2002 entitled Stolen Childhood on children and young people abused through prostitution, the organisation highlighted a worrying new trend. It seemed the internet was increasingly being used to pimp children, photograph child abuse, and to broadcast such abuse live.
In February 2004, Barnardo’s held the first UK-wide conference solely dedicated to the needs of the child victims. The media coverage was extensive, with all the major radio and TV news programmes covering the issue. Just One Click, also published in February 2004, was the title of the charity’s follow-up report, in which radical reforms were outlined.
Tink Palmer is Barnardo’s principal policy and practice officer for the campaign. ‘It has helped to concentrate attention on the child victims,’ she says. ‘That’s what we need to be doing. In the past, attention has been on preventing the abuse and the abusers themselves. The child victims were ignored.’
Since the Just One Click conference and report, the impact
on public awareness and on government departments has been palpable. There is now collaborative planning between Barnardo’s and the principal police officers leading on this issue to, together, try to establish the very first national unit for children and their families who have been affected by abuse through the new technology.
Roger Singleton

Chief executive
Tanner’s Lane
Barkingside
Ilford
Essex
IG6 1QG
020 8500 8822
Reg no. 216250
www.barnardos.org.uk

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