United Jewish Israel Appeal (UJIA)

United Jewish Israel Appeal (UJIA)
Education and training

United Jewish Israel Appeal (UJIA)

Bringing community involvement together

A merger between charities, even when there is a clear economic case for it, is one of the toughest management challenges to be found in the voluntary sector. There is no overriding justification of 'shareholder value' as there is in the private sector. The interests of different stakeholders - beneficiaries, staff, funders, trustees and other volunteers - must all be considered and can be hard to balance.

Despite these obstacles, UJIA was successfully formed from two ailing parent groups. The Joint Israel Appeal had been suffering a loss of professional staff, little growth in donor numbers, and flat income. Jewish Continuity was enmeshed in local disputes which had led to funding problems.

The first challenge was to merge the operations while retaining the volunteers and contributors from the two constituent parts. The second, and greater, challenge was to create a unified body embracing a new and exciting vision; one which would attract thousands of new donors without alienating the previous organisations' traditional support base. The resulting reorganisation included the appointment of a new chief executive, campaign director and finance director as well as a new fundraising team. An entire layer of middle management was stripped out to form a flatter professional staff structure. 

UJIA is now the largest Jewish voluntary organisation in the UK, with over 2,000 volunteers and 25,000 supporters. People representing all parts of the Jewish community, from children to youth workers and teachers, have benefited from UJIA's dynamic educational training programmes.

The merger's success is demonstrated by an increase in voluntary income, by the 60 per cent increase in the number of major gifts and by the growing number of volunteer fundraisers. Expansion of UJIA's rescue and relief work may result in further partnerships or mergers with other organisations.

United Jewish Israel Appeal

Jonathan Kestenbaum
Chief executive
020 8446 1477
reg no 1060078


[Cancel] | Reply to:

Close ยป

Community Standards

The community and comments board is intended as a platform for informed and civilised debate.

We hope to encourage a broad range of views, however, there are standards that we expect commentators to uphold. We reserve the right to delete or amend any comments that do not adhere to these standards.

We welcome:

  • Robust but respectful debate
  • Strongly held opinions
  • Intelligent relevant discussion
  • The sharing of relevant experiences
  • New participants

We will not publish:

  • Rude, threatening, offensive, obscene or abusive language, or links to such material
  • Links to commercial organisations or spam postings. The comments board is not an advertising platform
  • The posting of contact details for yourself or others
  • Comments intended for malicious purpose or mindless abuse
  • Comments purporting to be from another person or organisation under false pretences
  • Gratuitous criticism, commentary or self-promotion
  • Any material which breaches copyright or privacy laws, or could be considered libellous
  • The use of the comments board for the pursuit or extension of personal disputes

Be aware:

  • Views expressed on the comments board are left at users’ discretion and are in no way views held or supported by Civil Society Media
  • Comments left by others may not be accurate, do not rely on them as fact
  • You may be misunderstood - sarcasm and humour can easily be taken out of context, try to be clear


  • Enjoy the opportunity to express your opinion and respect the right of others to express theirs
  • Confine your remarks to issues rather than personalities

Together we can keep our community a polite, respectful and intelligent platform for discussion.

Follow Charity Awards

Overall Awards partner



Sponsored by

Ebury Partners


Kleinwort Benson


National media partner

The Times

News & Announcements

John Low, CAF; David Townsend and Linda Jonsson, Peas; Nick Hurd, minister for civil society

A charity that has built 22 secondary schools in Uganda and Zambia and educated over 8,000 youngsters...

David Carrington, winner of the Outstanding Achievement award at the Charity Awards 2013

Voluntary sector consultant and adviser David Carrington has been honoured with the Outstanding Achievement...

How the Halo Trust won Overall Winner of the Charity Awards 2012

To whet the appetite of prospective entrants, we look here at the work of the Halo Trust, Overall Winner...